Creating more

meaningful products

that deliver satisfaction 

Idea Creation

Design Brains prides itself on creating innovative ideas from blank pieces of paper. In many cases, we support clients with new design concept propositions only: Sketches and Renderings of new ideas is sometimes all that is required.

We find that with some companies, they already have good engineering resources and exceptional product knowledge within their sector. However, they sometimes lack new innovative thinking and new idea generation: Thinking out of the box is what we can bring to the table.









Good product design has the ability to better people’s lives. Our process for good design, centres around focusing our key questions and interactions with the client very early in the design process. Building the knowledge needed to deliver the right result. 

Design Brains is here to support you in a way that suites your business. Providing new thinking with directional design assistance is sometimes a great way to tangible support plan B ideas, and fresh options without disrupting the apple cart within your business.
We can help deliver successful product introductions though the world's most economic manufacturing regions. We have the inventive mindset, the knowledge, experience, and the commercial understanding to be the strong partner for all facets of your new product development​, both here and overseas. 

Our passion for exploring “what if” is equalled only by our commitment to see the product successfully manufactured and in the market place

We engineer products to be viable and reliable: Good ground work on conceptions, R&D and prototype testing ensure better end results

System Engineering

Good product design requires a solid platform of engineering and system integration, to ensure that each component within the design works to its very best ability for the right design outcome.






We place key attention on the initial raw material selections, and the interaction of one component with the another within the design. Careful consideration and consultation is applied early in the concept phase on how the design will be assembled and finally packaged for market. We design around these early key decisions: setting corner stones to work within. 





To guarantee all parts are fit for function Design Brains proofs out each and every part of a design individually, as early as possible to ensure the right outcome is achieved. 

The research and development data we collect over a project time line is carefully logged, dated, and provided back to the client in a work-pack, technical file. This data is your IP and is valuable for patent applications and quality assurance archiving at the end of a project.
We are the ultimate optimists at the early concept design phases; with our glass always half full, nothing is impossible.
However, we must be also pessimists at the engineering system phases, ensuring we cater for all the what if's scenarios that can often arise from nowhere.
The balance of both worlds through a design project, whilst keeping the eye on the detail, is key to our success. Regular gate meetings also provide the client with buy in through the various engineering stages. 

We believe in

 the understanding of quality in terms of what is measurable and to what is experienced with the interaction of the design: This is central to all our work and processes.

FEA Studies, Thermal Analysis, Mould Flow, DFMEA's, PFMEA's,
Risk Assessments, QA Reports, and Patent Applications Services
Design Brains specialises in lighting design, having many years of experience in this field. Our previous lighting projects have covered the following sectors: Automotive, Marine, Industrial Lighting, Sports and Leisure. We have good knowledge of: LED, HID, and Halogen lighting systems.
Photometric Analysis of an optical design or indeed a full lighting assembly can be produced by Design Brains to obtain a level of buy in before proceeding to optic prototyping and short run production for validation. 
Final Photometric sample builds can be assessed by both mock ups, and NATA approved independent public testing laboratory. We can provide a wide variety of NATA-accredited testing and calibration services in photometry, radiometry, spectroradiometry, colorimetry, goniophotometry and other optical testing fields.
Lighting Expertise
Did you Know ?

If your project is true innovation and requires R&D spend then this expense can be claimed back from the government through AusIndustry. Design Brains can help guide you through this process, and work with you on getting the support paper work in place, for rebates. Up to 45% of the total R&D spend is claimable on the design project.

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