Never get too busy
not to think about customers...
Understanding your cutomers better then your compitetion is critical and should be the number one attribute of you product design ethos. In todays world consumers have more choices then ever, but also less time to choose. You need to get thier attention.
Understanding your cutomers better then your compitetion is critical and should be the number one attribute of you product design ethos. In todays wolrd consumers have more choice then ever, but also less time to choose.
You need to sell not just what you make but the reason you make it, Apple are great at this. Apple get consumers and sell them why they make the product not just how they make it. If nokia brought out a computer in the early 90s we wouldit be successful? Who buys a computer from a mobile phone company. Yet with Apple we are very happy to buy a phone from a computer company.
Apples innovation was to understand consumers wants and needs and give them more on top. They sold us millions of products based on why and not how the technolgy works.
We have worked with many companies providing the addtion concept and research input on the why's.
It is more important then the detail of the design. you have to make your product remarkable in terms of providing customers with a product that understands thier needs, or more importantly improve on current available options.
it is far better to design remarkeable into your products then try and market them as remarkable, the bandwith of consumers attention are getting shorter then ever, getting attention through marketing is tough. Try too hard and you can damage your brand, try too little and you have no sales. By design in "remarkable" and targeting early adopters of innovation, will provide the best type of advertised. Early adopters take risks, understand new and if happy with your offering will proudly shout out to the world on your great products.
Creativity depends upon building bandwidth of knowledge around all of the issues which can influence outcome. And that’s what our Foresight team does - understanding people and their needs and latent needs; building knowledge on technologies, sectors and competitors; understanding and mapping the dynamics of social and design trends
and their importance and relevance to the objective; and evaluating the myriad factors which influence and affect the sustainability of the project’s outcomes. All of this also establishes future context, helping the business to understand the relevance and feasibility of new ideas and why some will be more successful than others.
DING Bike Lights is a new start up business that required Design Brains to design the product, engineer the product and assembly and create and manufacture innovative packaging. The DING brand wanted to have a point of difference within the segment and create a strong imagery to enable it to be rembered
Create safe ordinary products and combine them with great marketing was fine 10 years ago.The new rule is:
Create remarkable products that the right people seek out using market to reach those people.
it is not an accident that some products catch on and some do not.
Design Brains developed the marketing brand and the stragerty for the DING business start up
from the product design through to Packaging and Point of Sale offerings
The smallest design decision can have long-lasting impacts on future generations. As much as 80% of the environmental impact of the products and services we use every day is set down in the early design stages. Sustainability’s either built-in, or it isn’t. At Seymourpowell, we make a point of putting sustainability first — designing for tomorrow today, rather than waiting until it’s too late. It’s not just about design. Brands and businesses are discovering that sustainability opens doors, driving creativity, growth and value. Consumers want to live more sustainably, and they need help doing it. Meet that need and you become successful and sustainable at the same time. That’s why sustainability is so important, not as an optional extra or afterthought, but as a foundation
for our entire working practice.
By building sustainability into the way we design and innovate, we can create a new generation of products and services for a better world — and help businesses thrive in times ahead. After all, sustainability asks us to rethink and reinvent almost every aspect of life: from the ways we live and work, to how we produce and consume. That’s an immensely exciting opportunity. As designers and inventors, it’s up to us to imagine a future we’d all want to live in — one that’s pleasing, prosperous, fair and green — and then make it happen. A better, more sustainable world won’t arrive by itself; we have to design it. And we’re going to.
Most businesses and brands don’t know what to do next. They have a rough idea, because they know they need ‘new’; they know they need innovation. But beyond that, everything else about the future is a bit of a blur. Our radical research methodologies bring that future into focus - by establishing context, by building knowledge, and by understanding people
and how they experience things. To grasp that future, we’ve learnt that reality and idea are inseparable; that inspiration is more valuable than perspiration; that foresight is as important as insight; and that observation can be more helpful than information.